The Story of My Creative Journey

Biography

Sand Elf - Sventlana Telkbukh

It was my childhood fear of speaking in public that ultimately led me to perform on the world's greatest stages.

  • As a child, you attended art and music schools and achieved outstanding academic results. Later, you founded your own sand animation academy, performed at concerts, participated in Ukraine's Got Talent, America's Got Talent, and Spain's Got Talent, and received awards at film festivals in Los Angeles, New York, Berlin, Prague, and at the world's oldest independent film festival, the WorldFest Houston International Film Festival. You have a husband and three children... Are you even human?
Yes, 100%.
  • Where do your productivity and determination come from?
I am the oldest of five children, which naturally came with a great deal of responsibility. First, my parents tried every possible early (and later) educational method with me. I initially attended a regular school while traveling to another part of the city for music lessons. Later, my parents found a two-in-one school, but I still had to commute for my English classes.

Second, as the eldest, I helped my mother care for my younger siblings and was responsible for their behavior. Third, we lived in a house where there was always something to do—raking leaves, pitting cherries for jam, and many other chores. As a result, I always tried to finish everything quickly so I could go outside and play.

In general, I do everything quickly—I speak fast, write fast, and at art school I painted faster than anyone else. During my university years, I was also passionate about mountain climbing, which may explain my drive to pursue ambitious goals. And, of course, I'm an Aries, which probably plays a role as well.
Sand Elf - sand animation artist - award ceremony
  • Speaking of art, at one point you had to choose between drawing and music. Why did you choose drawing?
I couldn't stand music theory (solfège). In art school, on the other hand, nothing bothered me. Drawing came most naturally to me, so my path as an artist was decided. After school, I studied at the Kharkiv State Academy of Design and Arts.
  • And yet your professional education is in architecture?
Yes. Even though I was one of the best students, without influential connections or wealthy parents, I didn't receive enough points to be admitted to the Academy of Fine Arts. So I chose the closest related field at another university—the Kharkiv National University of Civil Engineering and Architecture.

I even worked as an architect for five years in international companies, and more than 20 buildings were constructed based on my designs.
Sand Elf - Sventlana Telkbukh

An adventure: from architect to internationally renowned artist.

  • How did Sveta go from being an architect to founding a sand animation academy and becoming a world-renowned artist and sought-after performer?

Quite by chance. I was a single mother working as an architect during a time of economic crisis, when salaries were barely being paid.

One day, I attended a masterclass given by a sand artist in Kharkiv and fell in love with this art form. I spent all my free time drawing. At home, I removed the glass doors from my wardrobe to use them as an improvised light table, grabbed an ordinary desk lamp, some semolina, and started practicing.

Just one month later, I was invited to perform at the wedding of a well-known Ukrainian football player.
  • And what was your first performance like? You had very little experience.

Since music school, I had suffered from stage fright. Every performance felt like an ordeal. This time, with celebrities and journalists in the audience, I was on the verge of fainting. But I decided to treat it as an experiment: if the performance went well and I felt comfortable on stage, I would continue.

I still remember that performance second by second. Not only did I create every drawing exactly as I had practiced, but I could also see the audience's reactions, feel my own emotions, and everything went perfectly. That success inspired me so deeply that just one month later I resigned from my job at the architectural firm, began teaching sand animation, performing professionally, and even found a producer.
Sand Elf - Sventlana Telkbukh
Sand Elf - Sventlana Telkbukh - crowd
  • Tell us a little about the Sand Animation Academy.
Oh, I could talk about it for an entire week. We even have a dedicated section about it on our website. In short, the academy grew so quickly that after the birth of my second child, I took only one month of maternity leave. Within a year, we moved from a small rented two-room space into a large building of our own. Later, we opened ten branches and launched a franchise. I also developed a teaching method for sand animation and even patented it.
  • You built your company while raising two children. Did anyone help you?
My family did. My father, an experienced businessman, gave me invaluable support and advice. Today, he is my best friend and attends all of my major concerts. My mother always helped take care of the children.
Sand Elf - Sventlana Telkbukh

The search for professional challenges led to America's Got Talent and a contract with a German agency.

  • Did your family help you get to America's Got Talent?

Yes—my family and my friends. My friends raised money to help pay for the trip. I wanted to grow as an artist, and it was important for me to make an impression. Talent shows are the best platform for that. Taking part in internationally recognized shows elevates you to a whole new level. I knocked on every door. When you begin pursuing your dream, the world starts helping you.

Friends and acquaintances raised money for me; a man from Los Angeles even let me stay at his home during the show. My father gave me invaluable advice and even traveled with me to the United States. In addition, the famous Ukrainian singer Sviatoslav Vakarchuk allowed me to use his song "Obiymy" for my performance.

America's Got Talent marked the beginning of another important chapter in my creative journey.
  • Why America instead of a European talent show? How did that idea come about?

Honestly, life had begun to feel ordinary—I was longing for something extraordinary. After my divorce, I went through a personal crisis and was searching for purpose and new professional challenges. I thought to myself: if I'm going to appear on a talent show, it should be the biggest and most prestigious one in the world. The applications for the American competition opened, and everything fell perfectly into place.
  • But apart from your talent, you had nothing to help you get to America?

That's true. But my mentors told me one thing throughout my life: we create our own destiny. I still live by that belief today.
Sand Elf - Sventlana Telkbukh
  • How did you end up in Germany?
Oh, I could talk about that for an entire week. We even have a dedicated section about it on our website. In short, the academy grew so quickly that after the birth of my second child, I took only one month of maternity leave. Within a year, we moved from a small rented two-room space into a large building of our own. Later, we opened ten branches and launched a franchise. I also developed a teaching method for sand animation and even patented it.
  • Did you move to Germany and leave your children in Ukraine?
Yes, with my parents. I decided to stay in Germany and bring my children over later. Those one and a half years were the most difficult of my life—I constantly blamed myself for my children growing up without me. The only comfort I found was knowing that I was doing it primarily for them.

Originally, I had planned to bring them over within six months. But after that time, I realized that I had not yet reached the professional level I needed and was not financially ready. I was also working almost nonstop and sleeping only four or five hours a night. What kind of life would that have been for the children? Honestly, even after a year and a half, when I finally found the courage to bring them to Germany, I still doubted whether I could manage everything financially. But we made it.
  • What helped you through that time?
The support of my family. And my personal qualities—perseverance, hard work, and the ability to stay focused on my goals. I always knew exactly why I was doing all of this and for whom. I worked tirelessly and performed wherever I had the opportunity. My proudest achievement during that period was a live performance on German Unity Day. The audience included European leaders, and Angela Merkel spoke immediately after my performance.

During that same period, I also participated in Spain's Got Talent, reached the live shows, and returned to perform on America's Got Talent.
  • That must have required an enormous amount of work and responsibility.
Yes. I built a name for myself, and now that name works for me. I even have my own Wikipedia page.
Sand Elf - Sventlana Telkbukh

What's next? Burning Man, the Super Bowl, or perhaps the Oscars?

  • Are you currently working as an independent artist?

Yes. I create my own projects and continue to develop the SandElf brand. I perform at major corporate and private events, participate in film festivals, create artistic performances, charity concerts, and large-scale productions.
  • How do ideas come to you? What inspires you?

Over the past two years, my inspiration has largely come from transforming pain into creativity. As an artist, I cannot ignore the war in my homeland. I am also deeply engaged with environmental issues. At the moment, I am looking for a team to take on a major project dedicated to this cause.

As for "pure" inspiration, I draw it from selecting the most expressive archetypes for the characters within a story and weaving them together harmoniously with music. An archetype is a rich, universal image that is understood by people across cultures. It can convey the essence of an entire era, a state of mind, or a worldview. My goal is to find the most meaningful archetypes and express profound ideas through just one or two movements. That creative search inspires me every day.
  • This may sound like a simple question, but I'm really curious—what kind of sand do you use for your drawings?

Oh, that's a fascinating story! Every artist has their own secret. I've been drawing with sand for more than fifteen years and spent nearly ten years searching for the perfect sand. There are only about two kilograms of sand on my drawing table. It is a blend of red Sahara sand and white river sand from Ukraine.

But it's not just ordinary sand. I'm like a witch brewing a magic potion—I prepare my own special blend. First, I sift the sand through the finest silk, discard about 80% of it, and use only the finest dust for drawing.
  • Do you prepare your performances in advance, or are they improvised?

People often think my sand art is improvised. I'm actually delighted when they have that impression because it means the performance feels effortless—and that's exactly how it should feel.

In reality, however, every performance is the result of careful preparation and years of experience. It's comparable to a dance performance, a musical piece, or a violin solo. To perform a flawless three- to five-minute piece on stage, an artist may spend months refining every detail—and more than twenty years mastering the craft.

Sand animation follows the same process. It begins with a concept and a screenplay—a creative stage whose duration is impossible to predict. Once the script is complete, every sand image is carefully designed. The greatest challenge is ensuring that each image transforms seamlessly into the next. That continuous transformation is the essence of sand animation.

When the storyboard, images, and transitions are finished, rehearsals with the music begin. Video recordings are made and carefully reviewed to eliminate unnecessary or chaotic hand movements—because those refinements are what create the illusion of effortless artistry for the audience.

The final stage is practicing drawing speed. As a rule of thumb, one minute of live performance requires about one hour of rehearsal.
Sand Elf - Sventlana Telkbukh
Sand Elf - Sventlana Telkbukh
  • Do you still have other ambitious goals?

Absolutely. My entire career is driven by ambition. I dream of performing at Burning Man, the Super Bowl, collaborating with Imagine Dragons and Lady Gaga, and one day taking part in the Academy Awards. My ultimate goal is to win an Oscar in my category. However, reaching that stage isn't something that happens overnight—you first need to win a Category A film festival. So far, I have received awards at festivals in California, New York, Houston, and Berlin, but there is still much more to strive for. Those are my personal ambitions as a performer.

As an artist, my ambition is to take sand animation to an entirely new level—to reinvent this art form beyond the tabletop and create immersive 3D performances with a team.
  • Have you ever felt like giving up the life of a public figure and simply being a wife and mother?

I don't live the life of a celebrity. I'm simply an ordinary wife and mother who happens to work as an artist. My profession involves public performances and frequent travel, much like the life of a coach or a senior executive. In Ukraine I was considered much more of a "celebrity" than I am in Germany. There, appearing on television is enough to make you famous, and people often treat you like a public figure. In Europe, people are generally more focused on their own lives.
  • Is there anything you regret?

Perhaps I wish I had been able to devote more time to my older children during their childhood. But then I might not have become the person I am today. Setting an example is also a beautiful way to raise children. I once told my mother that I believed I could fulfill myself both as a mother and as an artist. Looking back, I think the result has turned out quite well: I am a caring mother and a successful artist.

I also wish I had learned earlier to understand myself better, to reflect more deeply, and simply enjoy life. But sometimes you have to pause before you can do that, and I wasn't ready back then. Now I'm making up for it—I celebrate my birthday with friends in Italy and enjoy la dolce vita. Overall, I'm very happy with my life.
Sand Elf - Sventlana Telkbukh